marketing manager is responsible for helping to create long
term strategic marketing plans to effectively market and publicize
ADI's programming in Catskill, NY as well as New York City and to help drive
audience development. Understanding of and a significant focus on data
and analytics in driving sales and building patron loyalty is key.

This individual will have the ability to conduct market research,
monitor trends, perform a competitive analysis and provide
reports/conclusions to senior leadership in order to inform
organizational decision making. Experience planning and executing
subscription and single sales campaigns and ticket pricing to drive
ticket revenue is also essential.

Excellent writing and communication skills required with experience
writing on arts related marketing for both print and web is highly
desirable. Demonstrated experience to write clearly concisely and
compellingly to arts enthusiasts as well as a general public audience.
Ability to problem solve, take initiative, manage multiple tasks
simultaneously and exercise good judgement in stressful situations.
Willingness to travel upon occasion and work non-traditional hours
when the task calls for it.

This individual works in collaboration with a Marketing Consultant,
and manages the junior marketing team.