TITLE:        Director of Marketing & Communications            

STATUS:    Year-round, Full-time
REPORTS TO:    Deputy Director

WORKS WITH:    All department heads and their teams

SUPERVISES:    Digital Content & Marketing Manager 

Public Relations & Communications Manager 

Graphic Designer

Social Media & Digital Content Coordinator

Marketing Assistant

Marketing Interns

 

Jacob’s Pillow seeks an experienced, strategic arts marketing specialist to serve as Director of Marketing & Communications, reporting directly to the Deputy Director and working closely with the Director on 

 

RESPONSIBILITIES

Work with the Director and Deputy Director to set institutional branding, outreach, marketing, and communication goals for Jacob’s Pillow as a whole, the international dance festival, The School at Jacob’s Pillow, community and audience engagement programs, dance archives and preservation efforts, and more. 

Set strategy and lead all efforts related to marketing, ticket sales, audience development, public relations, and interdepartmental and external communication. 

As a member of the senior management team, contribute to strategic planning and goal setting. 

Support the communication needs of The School at Jacob’s Pillow; the Development, Community Engagement, and Preservation departments; as well as General Management, HR, and Business teams, working collaboratively with department heads and key roles.

 

STRATEGY, OVERSIGHT & DEPARTMENT MANAGEMENT 

Set institutional voice and style, and ensure consistent implementation for  all public-facing marketing and communication pieces including publications, press releases, email and digital marketing copy, fundraising appeals, and more. 

Set strategy and oversee website design, copy, and layout, managed by the Digital Content & Marketing Manager, and Graphic Designer. 

Oversee strategy, planning, and execution of all digital marketing efforts and initiatives, managed by the Digital Content & Marketing Manager, Social Media & Digital Content Coordinator, and Marketing Assistant.

Includes social media, digital advertising, and email campaigns, as well as educational resources including Jacob’s Pillow Dance Interactive.

Oversee Digital Content & Marketing Manager in their work with outside web contractors, including design company Barrel and accessibility audit.

Work with the Public Relations & Communications Manager to set public relations/press strategy as they work to garner outstanding press coverage from a broad range of regional, national, international, and trade media outlets. 

Set strategy and create effective timelines for all design work and marketing publications, and oversee Graphic Designer as they execute and manage creative concept, design, printing, and distribution. 

Includes season brochure, festival events brochure, festival program book, School recruitment materials, target marketing pieces (festival, community, and membership), special event invitations, posters, and other institutional design pieces. 

Oversee PR & Communications Manager in project managing marketing publications.

Work collaboratively with Patron Services Manager, Associate Producer, and Deputy Director to create ticket sales projections and set sales goals (for the Festival, totalling roughly $2.5 million in subscription, group, and single tickets). 

Create advertising and company-specific target marketing plans to meet sales goals.

Create strategy to attract new, younger, and more diverse audiences to the Festival and year-round programs. 

Work with Community Engagement, Patrons Services, and Marketing staff to plan and execute audience development programs and efforts including Under 35, Pillow Pride, Community Day, Free Fun Friday, family friendly events, and more. 

Work with Festival Photographer, Videographers, and Social Media & Digital Marketing Coordinator to create compelling and strategic digital content. 

Manage a department of 5 year-round staff, and 9 seasonal interns. 

Recruit and hire staff and interns as necessary. 

Manage marketing expense budget.

Advise on and help create collaborative partnerships with other Berkshire County arts cultural organizations. Work with 1Berkshire, Chambers of Commerce, MASSCreative, and other community, regional, and national organizations as appropriate.

  

REQUIRED QUALIFICATIONS

At least 5 years of arts marketing experience, with at least 3 years in an upper management position 

B.A. in marketing or commensurate abilities and professional experience

Demonstrated success in audience development campaigns

Experience leading and motivating successful teams 

A keen understanding of and proven success with digital marketing and social media strategies and campaigns

Impeccable written and verbal communication skills

  

PREFERRED QUALIFICATIONs

Experience working with leadership staff to set institutional goals and branding standards 

Experience creating ticket sales projections and managing revenue maximization and pricing strategies 

Experience working with dance presenters or other dance organizations

  

SKILLS & QUALITIES

A passion for and understanding of dance and its many forms 

A collaborative nature

 

TO APPLY

Please email cover letter, resume, and references to hr@jacobspillow.org, with “Director of Marketing & Communications” in the subject line.

 

All inquiries and materials will be confidential. Please do not mail hard copies. 

 

ABOUT JACOB’S PILLOW

Jacob’s Pillow is committed to providing an inclusive, diverse, accessible, and equitable environment that cultivates the celebration of the art of dance and its positive impact on communities. Jacob’s Pillow’s mission is to support dance creation, presentation, education, and preservation; and to engage and deepen public appreciation and support for dance. Organization-wide values include inclusion, leadership, integrity, flexibility, partnership, and sustainability. Learn more about Jacob’s Pillow, its mission statement, and its values here.

 

Jacob’s Pillow is a registered 501(c)(3) not for profit organization that provides equal opportunity for all employees and applicants for employment without regard to race, color, creed, religion, gender, sexual orientation, national origin, age, marital status, mental or physical disability, pregnancy, military or veteran status, or any other basis prohibited by state or federal law. This policy also prohibits employees from harassing any other employee for any reason including, but not limited to, race, religion, sex, national origin, age, or disabled status.

Jacob’s Pillow is a National Historic Landmark, recipient of the National Medal of Arts, and home to America's longest-running international dance festival, currently in the midst of its transition to becoming a year-round center for dance through a five-year strategic plan titled Vision ‘22. Each Festival includes more than 50 national and international dance companies and over 500 free and ticketed performances, talks, tours, classes, exhibits, events, and community programs. The School at Jacob’s Pillow is one of the field’s most prestigious professional dance training centers. The Pillow provides professional advancement opportunities across disciplines of arts administration, design, video, and production through seasonal internships and a year-round Administrative Fellows program. With growing community engagement programs, the Pillow serves as a partner and active citizen in its local community. The Pillow’s extensive Archives, open year-round to the public and online at danceinteractive.jacobspillow.org, chronicle more than a century of dance in photographs, programs, books, costumes, audiotapes, and videos.