About the Position

Working closely with the Executive Director, Artistic Director, and Board, the Patron Development Manager is responsible for the management and growth of patron-based revenue for Flamenco Vivo – that of ticket sales, memberships, and individual donations – through the planning and implementing of marketing and development strategies.

 

This new role, reporting to the Executive Director, will develop marketing initiatives to build brand awareness, relevance, and esteem among target audiences; lead campaigns to meet or exceed ticket sales and donation goals; and develop & execute ways to maintain and increase loyalty and build deeper relationships with patrons.

 

This full-time position is currently remote with the expectation of all staff returning to the Manhattan office some time in 2021. The candidate should be based within commuting distance to Manhattan. While primarily working Monday to Friday, 10am-6pm, the candidate must be willing to work some nights and weekends.

Job Duties/Responsibilities:

Revenue Management

- Direct the planning and execution of marketing and development strategies and budget to expand the audience/donor base, deepen relationships through patron retention, and increase ticket and donation revenue at an effective ROI.
- Manage direct-response and advertising campaigns to achieve ticket sales and giving targets.
- Work with the Executive Director to develop and execute individual donor cultivation strategies such as galas and targeted campaigns.
- Develop and deploy content so as to broaden and engage audiences. 
- Conduct ongoing market research and use relevant stakeholder information to continuously inform Flamenco Vivo’s marketing/development strategy.
- Grow membership campaign, and manage monthly member events with support of the program staff.

 

Institutional Identity & Brand

- Oversee Flamenco Vivo’s brand identity and ensure that all communications are on-brand.
- Build upon our content marketing strategy including sourcing/creating content for weekly e-blasts
- Supervise production of collateral (both physical and electronic), ensuring accuracy and consistency with Flamenco Vivo’s messaging and “voice”
- Manage the development and deployment of Flamenco Vivo’s digital assets, including the website, social media platforms (Facebook, Instagram), and email marketing.
- Participate in the annual development of a public relations plan that increases awareness of Flamenco Vivo’s brand, programs, and services.

 

Customer Service

- Manage ticket and donation data as part of Flamenco Vivo’s patron database
- Serve as customer service “concierge,” providing personalized ticketing assistance to Board Members, donors and other key audiences (average of 5 performance runs per year plus 2-3 special events).
- Serve as liaison to theatres for all aspects of ticketing including single tickets, group sales and memberships.
- Regularly communicate with the theatre staff regarding pricing, promotions and information/messaging pertaining to performances.
- Implement dynamic pricing and manage house scaling and fill (when appropriate). Manage set-up of house seating charts, on-sale events, ticket holds, and comp tickets.
- Responsible for front of house set up and oversight, including serving onsite as Flamenco Vivo box office coverage for performances (when necessary).

 

Supervisory
- Supervise marketing/development interns (when applicable), including training and scheduling.

The ideal candidate will:
- Have at least 2 years of experience in a marketing and/or development role
- Be excited about creative problem solving and finding innovative ways to further marketing and development for the organization.
- Be detail oriented and extremely organized. This role requires you to wear many hats, often simultaneously; so it is imperative to maneuver seamlessly between tasks!
- Enjoy a collaborative office culture and also be comfortable generating ideas, setting goals, and running with them.
- Have experience with PatronManager (or other CRM platform) and Wordpress (or other CMS).
- Be conversational in Spanish (this is not a requirement but very helpful)
 

Compensation: Full-time salaried position, compensation commensurate with experience plus health insurance.

How To Apply
To be considered for the position, please email all of the items below to Hanaah Bates at hanaah@flamenco-vivo.org and include “Patron Development Manager” in the email’s subject line. The deadline to apply is March 31st but interested candidates are encouraged to submit applications ASAP.
 
1. An original cover letter including your interest in the position and Flamenco Vivo.
2. A résumé no longer than (2) pages outlining your professional and educational experience.
3. A list of (3) professional references complete with phone number, email address, and explanation of the relationship. References will not be contacted without your prior consent.
 
Incomplete submissions will not be considered. Applicants are strongly encouraged to review our website at www.flamenco-vivo.org prior to submitting materials for consideration.

Flamenco Vivo Carlota Santana is an equal opportunity employer. All positions are filled without regard to race, color, religion, sex, national origin, age, or disability.

 

About the Company
Founded in 1983, Flamenco Vivo Carlota Santana is one of America’s premiere flamenco companies. Over the past 38 years, we have commissioned 30 new works; toured nationally; developed renowned arts education programs; and trained new generations of flamenco artists and educators, allowing us to reach 35,000 people annually. Recognized by UNESCO as an intangible world treasure, flamenco is influenced by Spanish, Arab, Jewish, Roma, African and Latin American cultures and is a powerful vehicle for fostering community and building bridges between cultures.